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Helmets – or lids, as we bikers call them – are expensive things. You can easily pay two, three, four hundred pounds for a bit of fibre glass and foam that 99.9% of the time just keeps your ears warm. But they are quite important. I’ve only fallen off my bike once, at a fairly unheroic 25 miles per hour. I landed right on the centre of my chin, but felt nothing. All of a sudden, the two hundred pounds I paid for that helmet was worth every penny.

But you can get less expensive ones. When I went to buy a replacement helmet I asked the assistant, “What’s the difference with a £40 helmet?”

His reply? “If you’ve got a £40 head, buy a £40 helmet.”

It’s not the cost that matters, it’s how much it’s worth