I don’t mean eat less, get fitter etc., even though I really must do that as well. I mean business resolutions, changes, redefinitions. Two very different, yet complimentary issues have been on my mind recently and it’s time to do something about them.
Everything you see will be printed – One way or another, every image I show you will be delivered to you in printed form. For every customer.
I constantly find myself telling people over and over that there’s no substitute for a printed product in the hand, on the wall, in a book, etc, etc. And it’s not just a sales pitch, I really believe it. So it’s time to put words into action and make it happen. More on this one soon.
The Disc is Dead. Long Live The Cloud – Digital image files will be provided electronically.
The optical disc is 30 years old (The CD debuted in the same year as Madonna and Michael Jackson’s ’Thriller’). Technology has moved on a bit. People view and share their photos on devices which don’t have disc drives. And they do it in coffee shops or in the street. Most of us don’t buy music on disc anymore, and movies will follow. Lovefilm is here and Netflix has just launched. BlueRay is the last hurrah.
‘Cloud’ might sound vague and insecure, but CDs and DVDs are not forever – they scratch and they rot and get lost. And you really don’t want that with your wedding photographs. Cloud storage is upgraded when needed so you don’t have to think about it – just view and download when you want to.
So there we are. Delivery, storage and viewing by the most accessible and convenient method, along with (still) the best form of presentation. Please leave a comment below and let me know what you think.
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